This is one thing with the hashtags on Instagram: some use too many, others deliberately do not, and many simply use the wrong hashtags.

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If you want to expand your reach on Instagram and win new followers, there’s no getting around Hashtags. But, you have to use the right terms. Otherwise, you give away lots of potential.

Instagram posts with meaningful, content-tailored hashtags have an average interaction rate of 12 percent . While posts with Pied Piper hashtags like Like4Like only come in at just under six percent , and posts without hashtags even get only four percent interaction rate .

In other words, if you want to strategically use Instagram for your blog, go ahead and find the right hashtags for your niche!

Instagram is a great tool for attracting readers and customers and building and strengthening the community around your blog. But you have to address the right Follwer.

Sure, there are ways and means within a few months to build an Instagram account with a worldwide following in the five-digit range. BUT: read your blog? Are they paying for your service? Are you buying their product? NO!

Therefore, it is not just about the hashtags as many as possible, but especially the right followers to win. And I’ll show you how to do it in this post.

IT’S IMPORTANT TO USE SPECIFIC HASHTAGS AS MUCH AS POSSIBLE

Be strategic in choosing your hashtags.  There is a lot of talk among the hashtags that reliably generate likes. Hashtags like #Liebe, #Katze or #Hund are among them. And even better are the English counterparts. But to build a true community, you should think in a more fragmented way and research exactly what hashtags are important to your audience and what hashtags the people in your niche are actually networking on Instagram.

Of course you can use the hashtag #coffee, which has been used more than 50 million times. Or you can be regional and use #coffee. The term comes only to 560,936 posts.

If you use this hashtag, you will surely get some likes, but your picture is only one picture among many. Among many! Much more specific are hashtags such as #coffee time (28,438 posts) or #erstmalkaffee (11,300 posts). There is a lot more real exchange in the threads to these hashtags and the overall quality is higher. That means less spam, higher quality images and more real interaction

THIS IS HOW YOU FIND THE RIGHT HASHTAGS

1. WHICH HASHTAGS DOES INSTAGRAM SUGGEST TO YOU?

If you’re looking for a hashtag on Instagram, Instagram suggests related hashtags that are also commonly used in this context. For example, if I search #Summer, Instagram will also suggest #Sun #Summer feeling and #Everything summer. Regularly knock down your favorite terms for related hashtags.

2. WHICH HASHTAGS DO YOUR COMPETITORS USE?

Is there a competitor in your niche that is particularly successful on Instagram? Then take the account exactly and look, which hashtags are used here.

3. WHICH HASHTAGS DO YOUR READERS AND CUSTOMERS USE?

If you are not new to Instagram, you already have contact with some readers or customers. See what topics they are particularly interested in and which hashtags they use.

These hashtags also give you a sense of what topics your audience is best at.

4. SEARCH ON ICONOSQUARE FOR MATCHING HASHTAGS

Iconosquare is an evaluation tool for Instagram. For just under $ 30 a year, not only do you keep an eye on your numbers, you can also search for hashtags in Iconosquare.

That sounds like a lot of money. But if Instagram is the social media channel to reach your target audience, 2.50 euros a month is well invested.

Also there are some FREE Instagram hashtag tools like: Hashtagify, Hashtag Generator, Tag Blender, Hashtagsforlife

5. DO NOT FORGET LOCAL HASHTAGS

If your blog or business has a local link, you should always research local hashtags as well . Many Igers are strongly networked with each other locally! For example, Hamburg has a number of local hashtags that are used in the community: #hamburgmeineperle #hamburgerecken #welovehh #wirsindhamburg #moinmoin #typischhamburch are just some of them. And the bloggers from Munich, for example, are well connected with each other with tags like #blogger_muc #fashionblogger_muc or #munichblogger.

6. THE SUPREME DISCIPLINE: INVENT YOUR OWN HASHTAGS AND MAKE THEM KNOWN IN YOUR COMMUNITY

Since changing the algorithm (yes, this time I had to look up the word again, do you have a word that you’ve already written a hundred times and whose spelling you’ll never ever remember?), Engagement has become enormously important. And real interaction can only happen with people who understand your posts and who have a real interest in you and your topic.

Therefore, I can only encourage you: define yourself hashtags for your niche, your subject, your passion and not only use it silently, but bring it to the people:

  • Make your own post on Instagram for your hashtag
  • Write your contacts in your niche
  • Announce the “birth” of the hashtag on Twitter
  • Spread the hashtag through your Facebook group
  • Host an Instagram Challenge around the hashtag

The hashtag should not only suit you and your content, but also appeal to a larger group of people who would like to support it. Not every new hashtag will be a self-runner for sure. But it’s worth a try, I think.

HOW TO USE HASHTAGS CORRECTLY:

On Instagram you can assign up to 30 hashtags for each post . Whether that is much or not … no idea. In any case, I think it’s enough to think about it.

If you just put all your hashtags under your mail, it’ll look spammy and a bit random at times.

So choose one or two hashtags that will fit in well with your post and post them along with your text. The other hashtags you post in the first comment below your text.

From the third comment the comments are collapsed and are only visible when you click on the “plus” sign. Your post will still be found through these hashtags.

To get some work done, I’ve created a list of the best German-language hashtags for some popular topics or niches. Additionally, I’ll list some of the most popular English-language hashtags for that category. Small note: the German hashtags are not a copy / past story. For example, not all hashtags on the topic of nature fit every picture. Therefore, do the hashtags in peace and only take the hashtags that are right for you and your pictures.

My recommendation: If you want to build a local follower, concentrate on the German-speaking hashtags and then fill in with the international hashtags. So you reach your target group and still get some love from the international Instagram community.

THIS IS HOW YOU PUT DOWN YOUR HASHTAGS

It’s best to create a list of your hashtags in an editor on your phone (I use Evernote for that) and paste them via copy / paste.

Even better: you save your favorite hashtags as a shortcode. Then just press a button and your hashtags are in the right place.

THE BEST INSTAGRAM HASHTAGS ON BLOGGING

#blog #blogging #blogger  #bloggers

THE BEST INSTAGRAM HASHTAGS ON WORK AND SELF-EMPLOYMENT

#girlboss #womeninbusiness #ladyboss #womenentrepreneurs #womeninbiz #tnchusler #dreamchaser #workingwoman #bosswoman #goaldigger #creativepreneur #dowhatyoulove #womenwithambition #womenwholead #ilovemyjob #founder #freelancer #entrepreneur #startups #startup #loveyourjob #loveyourbusiness #mybusiness #workworkwork #workaholics # Business Owner # Entrepreneur #Thustler

THE BEST INSTAGRAM HASHTAGS ON THE TOPIC OF COFFEE

#coffeegeek #coffeeaddict #coffee #coffeetime #coffeegram ## coffeelove #coffeelife #coffeeholic #coffeebreak #coffeelovers #coffeefix #coffeedate #coffeetogo #coffeelike #coffeeoftheday #coffeeplease #coffeemania

THE BEST INSTAGRAM HASHTAGS ON THE TOPIC OF FOOD

#food #foodporn #yum #instafood #yummy #yumyum #amazing #instagood #munchies #nomnomnom #sharefood #foodoftheday #foodofinstagram #dinner #lunch #foodie #delicious #happy #foodoftheday #cannedbfood #thatsdearlicious #nomnom #yummieinmytummy

THE BEST INSTAGRAM HASHTAGS ON THE TOPIC OF NATURE

#nature #mothernature #sky #sun #summer #clouds #beauty #light #cloudporn #skylovers #beach #sunset #naturegram #nature_perfection #nature_lovers #naturehippys #nature_shooters # natureonly # natureseekers #natureporn #landscape #landscapelovers # outdoorslife # outdoorsgirl

THE BEST INSTAGRAM HASHTAGS ON DIY

#creativityfound #diy #craft #crafty #art #handmade #handcraft #handmadewithlove #instacraft #doityourself #diyproject #diys #pallet #recycle #etsyshop #etsyseller

THE BEST INSTAGRAM HASHTAGS ON FITNESS

#health #fitness #instahealth #fit #fitnessmodel #fitnessaddict #fitspo #workout #bodybuilding #cardio #gym #train #training #healthyfood #healthy

THE BEST INSTAGRAM HASHTAGS ON THE TOPIC OF TRAVEL

#adventure #worldtraveler #beautifulplaces #traveldiaries #travel #traveling #traveler #TFLers #vacation #visiting #instatravel #instago #instagood #trip #holiday #fun #travelling

THE BEST INSTAGRAM HASHTAGS ON PHOTOGRAPHY

#photo #photos #photoshoot #pic #pics #picture #photoaday #snapshot #photoshoot #photographer #photographer #nofilter

THE BEST INSTAGRAM HASHTAGS ON THE TOPIC OF FAMILY

#family #familytime #familyfirst #familyday #familylove #familyfun #fam #mom #dad #brother #sister #brothers #sisters #bro #sis

THE BEST INSTAGRAM HASHTAGS ON ARCHITECTURE

#architecture #building #architexture #city #buildings #skyscraper #urban #design #cities #town #street #art #architecturelovers #abstract #lines

THE BEST INSTAGRAM HASHTAGS ON DOGS

#dog #dogs #puppy #pup #cute #eyes #instagood #dogs_of_instagram #pet #pets #animal #animals #petstagram #petsagram #dogsitting #lovemydoy #doglife #instadogs

THE BEST INSTAGRAM HASHTAGS ON CATS

#cat #cats #TagsForLikes #ilovemypet #catlovers #lovekittens #instapet #catlover #instacat #catsagram #catstagram #kittensofinstagram #kitten #kitty #kittens

THE BEST INSTAGRAM HASHTAGS ON QUOTES

#quote #quotes #comment #comments #quoteoftheday #instaquote #quoteoftheday

THE BEST INSTAGRAM HASHTAGS ON THE SUBJECT OF COLORS

#colors #color #colorful #red #orange #yellow #green #blue #indigo #violet #beautiful #rainbow #rainbowcolors #colour #ihavethisthingwithcolors #abmlifeiscolor

I’VE FORGOTTEN AN IMPORTANT POINT OR YOU KNOW THE HASHTAG FOR A NICHE THAT REALLY CONNECTS A LOT OF INSTAGRAM USERS? THEN, AS ALWAYS, I LOOK FORWARD TO YOUR COMMENT.